~ First posted January 20, 2010, updated November 20, 2011
We here in Skokie, as well our friends in our neighboring suburbs, sponsor some interesting and important events. When I'm in charge of helping spread the word about an event, depending on the kind of event it is, I might use the given organization's website,
Facebook,
LinkedIn,
Twitter and this blog to help spread the word about events. I also might use a targeted press release for some events. Here's some additional online news outlets and listings with whom I occasionally share information. If there are others outlets I should add to my list, I'd love to hear about them.
To share stories and photos about upcoming or recent events, consider...
SkokieNet
Skokie's community-driven online portal is for people who care about Skokie. It offers news, opinions and information in a variety of media "for the people, by the people." SkokieNet also tweets about community happenings as
@SkokieNet. Frances Roehm and a few staffers and volunteers work on the site.
Evanston Now
EN ia a news and information site for the Evanston community which aims to be a friendly place for everyone in town to post news items, create a unified community calendar and share photos and opinions. It is managed by editor and publisher
Bill Smith. The site includes information about how to
submit and a
page of resources about being a citizen journalist.
Triblocal
Community members and public relations professionals contribute the much of the content to Triblocal's website and weekly newspaper serving many of the Chicago suburbs. Event information can be posted as a calendar item or story. Including pictures will give you a better chance that your calendar item or story will make the print edition.
I've not used these sites in a couple years, so I am a little out of touch with them, but stories with possible interest beyond the Chicago area,
Newsvine and
NowPublic might be worth considering.
Here on Live From Skokie's blog, I occasionally accept guest submissions, but am more likely to tweet or retweet about your event and refer to your website. I'm best contacted via direct messages at
@LiveFromSkokie on Twitter.
Event information can also be sent to
WBEZ via psa@wbez.org.
For event listings see...
SkokieNet,
Evanston Now, and
Triblocal
Yelp - Start
here.
CBS 2 - Submit
here
ABC 7 - Submit
here, where the site has been a bit glitchy.
WLS-AM - Submit
here Northlight Theatre often posts here.
WDRV-FM - Submit
here
WGN-AM - Submit
here
WXRT - E-mail station at comments@wxrt.com for potential inclusion.
WMBI-FM - The station's community calendar aims highlight "family-friendly Christian events".
Submit information at least one month before your event.
For entertaining events, you can get listed in
Time Out Chicago, but you'll want know which section your listing belongs in before you
submit.
Metromix Chicago features restaurants, bars, clubs, events, movies, theatre. Start
here to submit information for potential inclusion.
For business events with broad appeal, consider
Crain's Chicago Business. Submit information at least three weeks in advance to smallbizcalendar@gmail. Also, there's
Garysguide. No, not a guide to Gary, IN, it offers listings to business events. I've not worked with it yet, but will as lots of
nice things are being said about it.
For events of interest to the Jewish community in the Chicago area,
submit to
JUF/Jewish Federation of Metropolitan Chicago's calendar.
If you are interested in media coverage of the event...
Check out Community Media Workshop's latest
Media Event Quick Contacts list for more contact information for news outlets.
Additional contact information not included on the Quick Contact sheet:
Chicago Tribune's photo assignment desk - ct-photoassign@tribune.com.
Sun-Times photo desk - stphoto@suntimes.com.
Publishing online and in print, news tips and press releases for Pioneer Press'
Skokie Review should go to Mike Isaacs at misaacs@pioneerlocal.com. If your event will be photogenic, contact Pioneer Press' staff photographer
Joel Lerner (yeah, my husband) at jlerner@pioneerlocal.com or 847-414-5566.
Story ideas for Triblocal's Skokie/Evanston edition, or their Des Plaines, Morton Grove, Niles, Park Ridge papers, should go to community manager
Elizabeth Vassolo at 312-731-9567 or EVassolo@tribune.com. Evanston has it's own reporter,
Jonathan Bullington at 866-373-8271.
Many Triblocal reporters, editors and community managers are on Twitter.
The newer online player in town is
Skokie Patch. You can send news tips and press releases to George Slefo at georges@patch.com.
Buy CMW's
Gettting on the Air, Online and Into Print media guide to be really thorough.
Mass communication is helpful, but...
Sharing information via the news outlets will help an organization reach external audiences, people you don't know yet and who may or may not know you. These suggestions can be a fine supplement, but not a substitute, for getting in touch with your internal audience, people who know you and have opted-in, signed up for your news.
For certain kinds of events, ask your board or committee to help spread the word via their own communication and social media networks.
.